Resume
CORE COMPETENCIES
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Drives Digital Strategy and Brand Growth
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Develops and optimizes high-impact digital marketing strategies that elevate brand presence and engagement to increase ROI.
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Creates High-Performing Strategic Marketing Campaigns
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Crafts content, manages cross-platform campaigns, and drives growth.
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Crafts Compelling Brand Narratives
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​Develops content that resonates, builds loyalty, and strengthens brand identity.
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Turns Data into Actionable Insights
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​Leverages analytics to optimize campaigns and improve performance.
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Safeguards Brand Reputation
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​Monitors, manages, and protects brands in the digital space, mitigating risks.
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Transforms Market Research into Strategy
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​Analyzes trends, audience behavior, and competitive insights to inform marketing decisions.
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Leads Projects and Client Relationships
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​Manages cross-collaborative teams and ensures seamless execution of projects.
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Stays Ahead of Digital Trends
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​Keeps brands competitive by adapting to emerging tech, platforms updates, and market shifts.
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EXPERIENCE
2022 - 2025
DIGITAL MEDIA MANAGER
Jones PR
Oklahoma City, OK
Responsible for overseeing and managing the social media and digital marketing services for Jones PR and a diverse selection of clients, including developing content strategies, running advertising campaigns, and managing client reputations in the digital sphere.
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Met with clients to determine their digital media needs and where strategy can be integrated into current brand management.
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Assisted with the research, creation, and ongoing development of client brand voice and content strategy.
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Developed written content and provided guidance and feedback for accompanying creative assets.
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Analyzed and monitored client social and digital strategies for effectiveness, accuracy, and return on investment.
2019 - 2021
COMMUNICATIONS SPECIALIST + SOCIAL MEDIA ANALYST
The Chickasaw Nation
Ada, OK
Focused on social media content creation, research, analytics, and reporting, I performed creative and professional work in promoting awareness of the Chickasaw Nation and its programs, services, and initiatives through social media.
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Developed and implemented media campaigns including content, graphics, timelines, feedback, results, statistics, and reports.
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Managed and monitored 12+ social media accounts across 3 platforms.
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Conducted research and submitted reports on trends and topics.
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Analyzed post metrics, account followers, and overall engagement for emerging trends.
EDUCATION
2024
MASTER OF ARTS IN MASS COMMUNICATION
Social Media Management
Web Design
University of Florida
2019
BACHELOR OF FINE ARTS
Art, Technology, & Culture
Photography, Art History
University of Oklahoma
CERTIFICATIONS
AWARDS
2024
NextGen Under 30 Recipient
Recognized for my contributions to the Digital Media, Public Relations, Marketing, and Advertising industry in Oklahoma by showcasing leadership, innovation, and community impact.
2023, 2024
PRSA OKC
Uppercase Awards
Executed and authored the submission that earned Jones PR Uppercase Awards in 2023 and 2024, showcasing our abilities in Google advertising, social media advertising, and digital media strategy.